In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

Mark Donnigan: It's going wonderful, Ben. I am so happy to be here on your program.Ben: Definitely. We enjoy to have you on the program. Especially given the value and the necessity of the topic we're going to be tackling over the course of this conversation also, which is one that I assume is actually under-discussed. One that might if not raise s… Read More